Social media is everywhere and it’s a great tool of communication for people who are constantly online and doing business. I use social media for making connections, building relationships and connecting with other like-minded people. I see social media as a general asset for any business in 2014 and beyond because of the world that it opens you and your business up to. Take an exotic auto transport company and the needs of a person who owns this business. How would they use social media and what sites would they use to get the word out about their business? This article is here to answer those question for you and more.
An auto transport company needs to use Pinterest because this is a visual social media website and the demographic of most users are women. If men are the bread winners in the home then it’s highly likely that the woman will make most of the moving and relocation decisions. Pinterest has a very high female user rating and connects effortlessly with other social media sites. It’s highly recommended any one in this industry start a page on this site to support your online marketing campaign. Use it for its page rank value to get services you want customers to find to show up in Google’s search results.
If you haven’t learned by now YouTube is essential to any marketing campaign. Next to Google YouTube is the second largest search engine on the planet. If you really want your video seen you must have a video published to this social networking site. When people are searching for services on a major search engine I would have to say I like seeing videos pop up. Producing a video to advertise your services on YouTube will help you communicate with people on all social media plat-forms. They can book mark your video to look at another day or email it to a friend. You can also use other peoples content to direct traffic at your site and/or YouTube channel, it all depends on how you use it.
Facebook is the largest social network of them all. People are constantly on this site like for companies offering deals and coupons on whatever services they can find. Auto transport isn’t different from any other industry or business. Having a Facebook page will increase traffic to your site with no question but you have to also know how to use this asset. People will post stuff to your page and you have to answer the question that they ask. This is how you’d connect to your customers base through Facebook, offering helpful tips and posting the links to articles that you’ve written so people can share your content with their networks.
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